We came up with a series of sportsmen and women and even used a stand-up comedian. The message was about concentration and being in the moment whether you’re a soccer player, race track driver or a crane operator at GCGV.

This line of thinking resulted in a highly inspirational safety video, designed to reframe safety as a matter of mental presence and awareness.

The project was structured in three stages:

• Leadership Introduction

  • Bill Cheeks, GCGV President at the time, opened the film, emphasizing leadership commitment to safety.

  • GCGV SSHE Manager: followed with statements reinforcing the importance of safety on-site.

• Athlete and Performer Segments

  • Sean Salisbury – Former NFL Quarterback Shared his perspective on the challenges of being a quarterback, a role requiring constant quick thinking and the ability to overcome obstacles such as opposing players. His experiences highlighted the parallels with construction work, where quick decisions and awareness are equally critical.

  • Orlando Canizales – Former IBF Bantamweight Champion Featured as a professional boxer who reached the highest level of his sport, holding the International Boxing Federation bantamweight title. His career required extreme focus and discipline, connecting directly with the mental state needed to stay safe in high-risk construction environments.

  • Satara Murray – Professional Soccer Player (NWSL) Appeared as a player in the National Women’s Soccer League. Her career in professional soccer depends on awareness of surroundings, teamwork, and focus under pressure, all qualities equally vital to workplace safety.

  • Cordell Secrest – Professional Race Car Driver Featured as a driver whose profession requires precision, awareness, and the ability to make quick, calculated decisions at high speed. His perspective highlighted the parallels with construction work, where focus, discipline, and constant awareness are essential to avoiding mistakes and staying safe.

  • Geoff Blum – Former Major League Baseball Player and World Series Champion Included as a professional baseball player whose career required consistent focus and awareness over long seasons. His example reinforced how discipline and attention carry over into safe work practices.

  • Raymond Orta – Comedian Contributed as a professional comedian, describing how live performance demands full presence and adaptability in front of an audience.

• Multiple SSHE Leadership Staff & Professional Athlete Interviews

  • Tied all the stories together by explaining the shared need for mindfulness, focus, and presence across sports, performing, and construction work. Emphasizing that every action has consequences, and safety depends on individuals being mentally aware of their impact on themselves, their equipment, and those around them.