A 3D Animated Hand Safety Video

To meet SLB Global’s objectives, we proposed the development of a high-quality, engaging, and culturally inclusive 3D animated hand safety video. This would form the centerpiece of the revamped ‘Five For Zero’ campaign.

We began by working closely with SLB’s HSEQ leadership team to clearly define the communication goals of the animation. These were:

1. Procedural Clarity: The animation needed to clearly demonstrate the correct hand safety procedures to follow in various work situations. From operating machinery to handling hazardous materials, the content had to be accurate, practical, and applicable to real on-site conditions.

2. Cultural and Behavioral Change: Beyond showing what to do, the animation had to change how employees think about hand safety. Our aim was to support a shift in mindset, encouraging all staff—from technicians to supervisors—to take ownership of hand safety as a daily personal priority.

3. Memorable Messaging: To make the ‘Five For Zero’ principles stick, we visually distinguished each of the five rules with its own identity. These icons and motifs were consistently used throughout the video to reinforce recall.

4. Engagement and Discussion: We designed the animation to be not only informative but genuinely entertaining. Humor, stylized visuals, and relatable scenarios were all used to increase viewer attention and promote discussion among teams during safety briefings and toolbox talks.

The final product was a short, dynamic 3D animated video that captured the attention of employees across the organization. It conveyed critical safety procedures through compelling storytelling and strong visual design, ensuring the message was accessible to both native and non-native English speakers.