Maersk Oil – Hand Safety Campaign

CLIENT
Maersk Oil

OBJECTIVE
Create a flexible media for Maersk safety coaches to use and present to their audiences and reduce complacency of workers when it comes to hand safety in the workplace.

APPROACH

We created a hard hitting campaign rolled out across various mediums aimed at reducing the number of hand related injuries.

The Problem

Maersk Oil had Health and Safety issues surrounding a selection of common topics amongst large O&G companies, such as; Hand Safety, Slips Trips and Falls; COSHH; Workplace Stress; Dropped Objects, and so on.

The need was to create a creative, hard hitting campaign that could be rolled out across various mediums to make sure a significant change was seen in the reduction of hand related injuries.

THE SOLUTION

The majority of the audience will be offshore workers, but there will be other audiences, including On-shore job roles, office workers, and suppliers/contractors. A common characteristic of all audiences is that they can suffer from ‘safety fatigue’.

The safety culture is drummed home with such insistence that it creates delusions of immunity from accidents. In short they become complacent. Many of the audience automatically go into a ‘switch to receive’ mode and need to be worked hard to get them to contribute.

There is a view that confronting the audience with the reality of hand injury could help the message stick. In the words of one OHS ‘The more realistic the images, the more likely it is to hit home’.