Video/Animation
Client
GCGV
Topics
Electrical safety
Category
Video/Animation
Sectors
Energy
Video
Objective
SHIIFT was tasked with producing an 8-minute film designed to showcase how GCGV project engineers are verifying energy isolation and creating new pathways forward in arc flash prevention, for use at an executive sponsors meeting and as a training resource.
Approach
Our team worked closely with GCGV's designers and project leads to keep content targeted and aligned with operational objectives and messaging.
We combined interview footage with live action sequences showing the electrical isolation device being handled in context, allowing the engineering story to be told in a compelling and credible way.
The Problem
Arc flash is one of the most serious hazards in the electrical industry, particularly when working with 480V equipment. According to OSHA’s arc flash guidance, an electric arc produces temperatures that can exceed 35,000°F, nearly four times the heat of the sun’s surface, triggering an explosive blast of deafening noise, supersonic concussive force, and superheated shrapnel.
A common misconception is that low voltage carries lower risk. In reality, arc flash incident energy depends primarily on amperage, cycle time, and worker distance, not voltage.
Approximately 2,000 US workers are admitted to burn centers annually with severe arc flash burns
About 80% of electrically related accidents and fatalities involving qualified workers are caused by arc flash
Arc flash blasts are capable of killing at a distance of up to 10 feet
Injuries can include severe burns, hearing loss, eye damage, lung damage, and blast injuries from molten metal
Costs per arc flash burn injury can range from $10,000 to $15,000,000 USD
In one utility study, electrical injuries represented just over 2% of all accidents but accounted for 28% to 52% of total injury costs
The figures above are drawn from Eaton’s arc flash statistics research.
One of the leading contributing factors is the assumption that equipment has been de-energized when it has not.
Exxon recognized the scale of this risk and engaged Powell Industries as their contractor to design and manufacture devices capable of preventing arc flash hazards at the source.
The innovation was executed, but having achieved a genuine safety breakthrough, there was also a need to communicate that achievement: to present it credibly to executive sponsors, and to use it as the basis for ongoing training across the organization.
The Solution
SHIIFT produced an 8-minute film built around interview-led storytelling, capturing the voices of the engineers and project leads who brought the solution to life. The film traces how the arc flash challenge came to be understood, what testing was undertaken, and how GCGV’s implementation of individual motor starters has fundamentally changed their exposure to arc flash risk. Safety was designed into the system before any incident could occur, rather than as a response after the fact.
Live action footage of the electrical isolation device being handled in real conditions was woven throughout, grounding the interviews in tangible evidence and giving executive and training audiences a clear view of the technology in action. The result is a film that functions both as a compelling executive presentation and as a credible, reusable training asset.
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