Energy and Petrochemicals

Virtual Reality

ADNOC 360 video experience

Enhance understanding of complex technologies in the energy value chain through multi-platform VR experiences for ADNOC, engaging both internal and external audiences.




Improve familiarization of the complex technologies that ADNOC deploys across the energy value chain.


A multi-platform, 360º Virtual Reality shared experience accessible on tablets, touchscreen interactive PC’s, iOS and Android Mobiles, and compatible with Google cardboard.

The problem

ADNOC was looking for an exciting, immersive solution to engage an internal audience of non-technical specialists and a broad external audience, who might be unfamiliar with the subject matter.

The Solution

SHIIFT recommended the creation of multiple applications that would be as intuitive and accessible as possible, driving usage and engagement. Each of the applications was designed to get under the skin of a specific technology to make complex items understandable.

Content included the development of three VR applications covering:

  • Carbon Capture & Sequestration (CCS),
  • Polymer development and the Circular Economy
  • UZ750 and long reach drilling techniques to reduce the environmental impact.


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