James Hardie Virtual Reality Distracted Driving Experiences

CLIENT
James Hardie

OBJECTIVE
Develop a solution to reinforce the dangers of irresponsible driving such as fatigued driving, distracted driving and speeding, and the potential outcomes to  reckless driving behaviors.

APPROACH
An immersive virtual reality headset experience, putting users in a first-person POV of a driver driving with one of the three irresponsible driving behaviors and experiencing the dangerous consequences ‘first-hand’ to help enforce more responsible driving by highlighting the consequences in a more personal way.

The Problem – Often Overlooked dangers OF IRRESPONSIBLE DRIVING

James Hardie, one of the world’s leading fiber cement companies, approached SHIIFT to develop a driver awareness tool that reinforced core safety behaviors for their 5,000-strong workforce. Launched as part of their Safety Week, the program needed to identify key risk factors for the driving workforce and create pathways towards prevention, risk minimization, and developing more responsible driving practices.

The Solution – Raise Awareness by putting users in the shoes of reckless driver

In response to the challenges of creating a non-assessed program within a broader safety campaign, SHIIFT developed an immersive in-vehicle VR experience that took participants on a piloted journey through research-identified scenarios associated with the most common driver awareness blind spots.

Through the implementation of these everyday scenarios the VR experience highlighted real-world situations where a lack of awareness led the participants towards an escalation of risk factors and ultimate vehicle collision. By incorporating a Confirmation of Understanding Statement the experience was not only an effective communication tool but met the requirements of a driver training program, with users needing to identify risks and take responsibility for adopting safer driving practices.

Features include:

• 360 virtual reality sit down experience
• Statement of understanding that the user agrees to at the end of each experience
• 2 languages (English and Tagalog)

Want to learn more about VR Training and how you can upgrade your workplace’s safety tRAINING?

Research has already shown that VR training massively increases the effectiveness of safety training, we at SHIIFT understand how effective VR can be and how best to utilize the advantages of virtual reality. SHIIFT Training has a mountain of knowledge and experience developing immersive training such as this one.

Or schedule a demo with us to have a deeper dive into how we can take your training courses to the next step with our revolutionary bespoke training application development, whether you need immersive desktop simulations, virtual reality training, engaging videos, or anything else!